William Murray "Trip" Hawkins III (born December 28, 1953) is an
American entrepreneur and founder of Electronic Arts, The 3DO Company,
and Digital Chocolate.
4 External links
Hawkins designed his own undergraduate major at
Harvard University in
Strategy and Applied Game Theory.
Hawkins was the Director of
Strategy and Marketing at Apple Computer
in 1982 when he left to found
Electronic Arts (EA), a video game
Electronic Arts was successful for many years under his
leadership. He has been credited with spearheading the games
industry's evolution from simple one-person creations to complex team
projects during this time.
Though he remained chair of the board, Hawkins transitioned from EA in
1991 to form 3DO, a video game console company. He resigned from the
board of EA in July, 1994. Meanwhile, 3DO was formed in partnership
with several other companies including EA. Upon its release in 1993,
the 3DO was the most powerful video game console at the time. It was
also expensive at launch, initially costing US$599, compared to
other major systems retailing for under $200. Sales were poor due to
its exorbitant price and weak games that relied excessively on full
motion video sequences (which were state-of-the-art for the time) at
the expense of gameplay. Hopes for the system were further damaged in
1994 with the arrival of the
Sony PlayStation and Sega Saturn, both of
which were more expensive than the 3DO but had more modern hardware
and stronger first party support. While acknowledging the 3DO's
failure in the marketplace, Next Generation listed Hawkins in their
"75 Most Important People in the Games Industry of 1995", calling him
"one of the game market's visionaries."
In 1996, 3DO stopped developing the system and transitioned into a
video game developer, making games for the PlayStation, PC and other
consoles. While remaining chairman and
CEO of the company, Hawkins
took on the additional role of creative director. Hawkins decided
to make branding a focus and 6-to-9-month production timetables for
games. As a result, quality suffered as did sales. Hawkins had used
cash reserves to bail out the failing company before, but declined to
do so a final time. Due to poor sales of its titles, it went bankrupt
in May 2003. 3DO is now out of business. The defunct company sold most
of its intellectual property, including the
Might and Magic
Might and Magic franchise,
to publisher Ubisoft, whereas
Trip Hawkins owns the 3DO console
hardware and software.
In late 2003, Hawkins launched a new video game development company
called Digital Chocolate. The company focuses on developing games for
handheld devices. He stepped down from the
CEO position at Digital
Chocolate in May, 2012.
In 2012, Hawkins joined the board of directors of Israeli technology
company Extreme Reality, which is working on developing motion control
software that can read a person's movement in 3D, but which only
requires a 2D camera.
On March 20, 2013, NativeX, a mobile ad technology platform for games,
Trip Hawkins as a senior advisor to their board of
directors. Hawkins also joined the advisory board at Skillz, a
mobile eSports platform, as a strategic advisor in December 2014.
His new startup, If You Can, aims to foster social and emotional
development (SEL) in children, teaching compassion and anti-bullying
lessons. Their first game, "IF...", uses a free-to-play model and is
meant for teachers and students in an educational environment.
In 2016, Hawkins joined
University of California, Santa Barbara
University of California, Santa Barbara as
Professor of Practice in the Technology Management Program. He
currently instructs an undergraduate course titled "Entrepreneurship"
and co-teaches a graduate Project and Leadership Practicum course with
Professor Dave Seibold.
In 2005, Hawkins became the eighth person to be inducted into the
Academy of Interactive Arts and Sciences
Academy of Interactive Arts and Sciences Hall of Fame.
^ Trip Hawkins, MBA '78 from alumni.stanford.edu
Special Awards". Retrieved 22 January 2017.
^ William M. ‘Trip’ Hawkins III interview from SmartComputing.com
^ "How to Get a Job in the Game Industry". Next Generation.
No. 16. Imagine Media. April 1996. p. 35. Then along came
Trip Hawkins and Electronics Arts. ... Hawkins envisioned a new
paradigm for software development that would bring together teams of
artists, each focusing on their particular specialty (design, art,
programming), leaving the marketing and sales to others.
^ Ramsay, M. (2012). Trip Hawkins. Gamers at Work: Stories Behind the
Games People Play (pp. 1-15). New York: Apress.
^ "The "Other" System". GamePro. No. 87. IDG. December 1995.
pp. 204–6. $299 gets you a [3DO] with two pack-in games and RF
capability. In contrast, Saturns and PlayStations cost $349 with one
pack-in and no RF output.
^ "75 Power Players: The Evangelist". Next Generation. Imagine Media
(11): 56. November 1995.
^ "The World According to Trip". Next Generation. No. 22. Imagine
Media. October 1996. pp. 6–12, 159, 161, 163, 165.
^ "3DO Company Restructures to Focus on Internet Games". GamePro.
No. 99. IDG. December 1996. p. 32.
^ Lunden, Ingrid (May 27, 2012). "
Digital Chocolate Downsizing?
Trip Hawkins Out As CEO; Reports Of Layoffs, Marc Metis As
Interim CEO". TechCrunch.
^ EA founder believes Extreme Reality holds key to better motion
control, Tracey Lien, Oct 11, 2012
^ Takahashi, Dean (March 20, 2013). "W3i rebrands as
launches native advertising". VentureBeat. Retrieved November 4,
^ "NativeX, Formerly W3i, Launches New Platform to
Better Monetize With Innovative Native Advertising". March 20, 2013.
Retrieved November 4, 2013.
Trip Hawkins joins mobile esports platform Skillz".
GamesIndustry.biz. Retrieved 2018-02-16.
^ Takahashi, Dean (December 15, 2013). "Trip Hawkins' new game helps
kids learn about their feelings". VentureBeat. Retrieved December 15,
^ "Trip Hawkins". Technology Management: UC Santa Barbara. Retrieved
12 October 2016.
^ Adams, David (January 31, 2005). "Trip Hawkings added to Hall of
Fame". IGN. Ziff Davis. Retrieved January 2, 2017.
Wikiquote has quotations related to: Trip Hawkins
Trip Hawkins at MobyGames
Trip Hawkins's contribution to the Hospice Mask Project
Hawkins entry "26 Most Fascinating Entrepreneurs" from Inc.com
Trip Hawkins speaks at Stanford University
Larry Probst (Executive Chairman)
Andrew Wilson (CEO)
Patrick Söderlund (EVP)
John Schappert (video game executive)
Neil Young (video game executive)
DICE Los Angeles
European Integration Studio
The Sims Studio
EA Black Box
EA Bright Light
EA Salt Lake
EA Sports Big
Army of Two
Command & Conquer
Medal of Honor
Need for Speed
Plants vs. Zombies
Star Wars: Battlefront
List of acquisiti