WILLIAM MURRAY "TRIP" HAWKINS III (born December 28, 1953) is an
American entrepreneur and founder of
Electronic Arts , The 3DO Company
Digital Chocolate .
* 1 Career
* 2 Honors
* 3 References
* 4 External links
Hawkins designed his own undergraduate major at
Harvard University in
Strategy and Applied
Game Theory .
Hawkins was the Director of
Strategy and Marketing at Apple Computer
in 1982 when he left to found
Electronic Arts (EA), a video game
Electronic Arts was successful for many years under
Hawkins' leadership. He has been credited with spearheading the games
industry's evolution from simple one-person creations to complex team
projects during this time.
Though he remained chair of the board, Hawkins transitioned from EA
in 1991 to form 3DO , a video game console company. He resigned from
the board of EA in July, 1994. Meanwhile, 3DO was formed in
partnership with several other companies including EA. Upon its
release in 1993, the 3DO was the most powerful video game console at
the time. It was also expensive at launch, initially costing US$ 599,
compared to other major systems retailing for under $200. Sales were
poor due to its exorbitant price and weak games that relied
excessively on full motion video sequences (which were
state-of-the-art for the time) at the expense of gameplay. Hopes for
the system were further damaged in 1994 with the arrival of the Sony
Sega Saturn , both of which were more expensive than
the 3DO but had more modern hardware and stronger first party
support. While acknowledging the 3DO's failure in the marketplace,
_Next Generation _ listed Hawkins in their "75 Most Important People
in the Games Industry of 1995", calling him "one of the game market's
In 1996 3DO stopped developing the system and transitioned into a
video game developer , making games for the PlayStation, PC and other
consoles. Hawkins decided to make branding a focus and 6-to-9-month
production timetables for games. As a result, quality suffered as did
sales. Hawkins had used cash reserves to bail out the failing company
before, but declined to do so a final time. Due to poor sales of its
titles, it went bankrupt in May 2003. 3DO is now out of business. The
defunct company sold most of its intellectual property , including the
Might and Magic _ franchise, to publisher
Ubisoft , whereas Trip
Hawkins owns the 3DO console hardware and software.
In late 2003, Hawkins launched a new video game development company
Digital Chocolate . The company focuses on developing games for
handheld devices . He stepped down from the
CEO position at Digital
Chocolate in May, 2012.
In 2012, Hawkins joined the board of directors of Israeli technology
company Extreme Reality , which is working on developing motion
control software that can read a person's movement in 3D, but which
only requires a 2D camera.
On March 20, 2013,
NativeX , a mobile ad technology platform for
Trip Hawkins as a senior advisor to their board of
His new startup, If You Can, aims to foster social and emotional
development (SEL) in children, teaching compassion and anti-bullying
lessons. Their first game, "IF...", uses a free-to-play model and is
meant for teachers and students in an educational environment.
In 2016, Hawkins joined
University of California, Santa Barbara
University of California, Santa Barbara as
Professor of Practice in the Technology Management Program. He
currently instructs an undergraduate course titled "Entrepreneurship"
and co-teaches a graduate Project and Leadership Practicum course with
Professor Dave Seibold.
In 2005, Hawkins became the eighth person to be inducted into the
Academy of Interactive Arts and Sciences Hall of Fame.
* ^ Trip Hawkins, MBA \'78 from alumni.stanford.edu
* ^ "D.I.C.E
Special Awards". Retrieved 22 January 2017.
* ^ William M. ‘Trip’ Hawkins III interview from
* ^ "How to Get a Job in the Game Industry". _Next Generation _.
Imagine Media . April 1996. p. 35. Then along came Trip
Hawkins and Electronics Arts. ... Hawkins envisioned a new paradigm
for software development that would bring together teams of artists,
each focusing on their particular specialty (design, art,
programming), leaving the marketing and sales to others.
* ^ Ramsay, M. (2012). Trip Hawkins. _Gamers at Work: Stories
Behind the Games People Play_ (pp. 1-15). New York: Apress.
* ^ "The "Other" System". _
GamePro _. No. 87. IDG . December 1995.
pp. 204–6. $299 gets you a with two pack-in games and RF
capability. In contrast, Saturns and PlayStations cost $349 with one
pack-in and no RF output.
* ^ "75 Power Players: The Evangelist". _Next Generation _. Imagine
Media (11): 56. November 1995.
* ^ EA founder believes Extreme Reality holds key to better motion
control, Tracey Lien, Oct 11, 2012
* ^ Takahashi, Dean (March 20, 2013). "W3i rebrands as
launches native advertising". _
VentureBeat _. Retrieved November 4,
* ^ "NativeX, Formerly W3i, Launches New Platform to Help
Developers Better Monetize With Innovative Native Advertising". March
20, 2013. Retrieved November 4, 2013.
* ^ Takahashi, Dean (December 15, 2013). "Trip Hawkins\' new game
helps kids learn about their feelings". _
VentureBeat _. Retrieved
December 15, 2013.
* ^ "Trip Hawkins". _Technology Management: UC Santa Barbara_.
Retrieved 12 October 2016.
* ^ Adams, David (January 31, 2005). "Trip Hawkings added to Hall
of Fame". _
Ziff Davis . Retrieved January 2, 2017.