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SEGA GAMES CO., LTD. (Japanese : 株式会社セガゲームス, Hepburn : Kabushiki gaisha Sega
Sega
gēmusu), originally short for SERVICE GAMES and officially styled as SEGA, is a Japanese multinational video game developer and publisher headquartered in Tokyo, Japan, with offices around the world. Sega
Sega
developed and manufactured numerous home video game consoles from 1983 to 2001, but after financial losses incurred from its Dreamcast
Dreamcast
console, the company restructured to focus on providing software as a third-party developer. Sega
Sega
remains the world's most prolific arcade producer, with over 500 games in over 70 franchises on more than 20 different arcade system boards since 1981.

Sega
Sega
is known for its multi-million selling game franchises, such as Sonic the Hedgehog
Sonic the Hedgehog
, Virtua Fighter
Virtua Fighter
, Phantasy Star , Yakuza , and Total War . Sega's North American division, SEGA OF AMERICA, is headquartered in Irvine, California
Irvine, California
, having moved from San Francisco in 2015. Sega's European division, SEGA EUROPE, is headquartered in London
London
.

CONTENTS

* 1 History

* 1.1 Company origins (1940–1970s) * 1.2 Golden age of arcade games (1978–1983) * 1.3 Entry into the home console market (1982–1989) * 1.4 Expansion and mainstream success (1989–2001) * 1.5 Shift to third-party software development (2001–2005) * 1.6 Continued expansion and acquisitions (2005–2013) * 1.7 Company reshuffling and digital market focus (2013–present)

* 2 Other products and services

* 3 Company executives

* 3.1 Sega
Sega
of Japan * 3.2 Sega
Sega
of America * 3.3 Sega
Sega
Europe

* 4 Seal of Quality * 5 See also * 6 References * 7 External links

HISTORY

See also: List of Sega video game consoles

COMPANY ORIGINS (1940–1970S)

SEGA Diamond 3 Star

In 1940, American businessmen Martin Bromley, Irving Bromberg, and James Humpert formed a company called Standard Games in Honolulu
Honolulu
, Hawaii, to provide coin-operated amusement machines to military bases. They saw that the onset of World War II
World War II
, and the consequent increase in the number of military personnel, would mean there would be demand for something for those stationed at military bases to do in their leisure time. After the war, the founders sold that company and established a new distributor called Service Games, named for the military focus. In 1951, the government of the United States outlawed slot machines in US territories, so Bromley sent two of his employees, Richard Stewart and Ray LeMaire, to Tokyo, Japan, in 1952 to establish a new distributor. The company provided coin-operated slot machines to U.S. bases in Japan and changed its name again to Service Games of Japan by 1953.

David Rosen , an American officer in the United States Air Force stationed in Japan, launched a two-minute photo booth business in Tokyo in 1954. This company eventually became Rosen Enterprises, and in 1957, began importing coin-operated games to Japan. On May 31, 1960, Service Games Japan was closed. A few days later, on June 3, two new companies were established to take over its business activities, Nihon Goraku Bussan and Nihon Kikai Seizo. By 1965, Rosen Enterprises grew to a chain of over 200 arcades. Rosen then orchestrated a merger between Rosen Enterprises and Nihon Goraku Bussan, becoming chief executive of the new company, Sega
Sega
Enterprises, which derived its name from Service Games.

Within a year, Sega
Sega
began the transition from importer to manufacturer, with the release of the submarine simulator game, Periscope . The game sported light and sound effects considered innovative for that time, eventually becoming quite successful in Japan. It was soon exported to both Europe and the United States, becoming the first arcade game in the US to cost 25 cents per play.

In 1969, Rosen sold Sega
Sega
to American conglomerate Gulf and Western Industries , although he remained as CEO following the sale. Under Rosen's leadership, Sega
Sega
continued to grow and prosper, and in 1974, Gulf and Western made Sega
Sega
Enterprises, ltd. a subsidiary of an American company renamed Sega
Sega
Enterprises, Inc., allowing them to take the company's stock public.

GOLDEN AGE OF ARCADE GAMES (1978–1983)

Sega
Sega
prospered heavily from the arcade gaming boom of the late 1970s, with revenues climbing to over US$ 100 million by 1979. In 1982, Sega's revenues surpassed $214 million. That year they introduced the first game with isometric graphics, Zaxxon , the industry's first stereoscopic 3D game, SubRoc 3D , and the first laserdisc video game, Astron Belt . Astron Belt wasn't released in the U.S. until 1983, after Dragon\'s Lair .

Other notable games from Sega
Sega
during this period are Head On (1979), Monaco GP (1979), Carnival (1980), Turbo (1981), Space Fury (1981), Astro Blaster (1981), and Pengo (1982).

ENTRY INTO THE HOME CONSOLE MARKET (1982–1989)

In 1983-4, Sega
Sega
published Atari 2600 versions of some of its arcade games and also Tapper
Tapper
from Bally/Midway . Carnival , Space Fury , Turbo , and Zaxxon were licensed to Coleco as launch titles for the ColecoVision
ColecoVision
console in 1982. Some of these and other titles were licensed to different companies for 8-bit computer versions. The Atari 8-bit computer port of Zaxxon is from Datasoft , for example, while the Commodore 64 port is from Synapse .

An overabundance of games in 1983 led to the video game crash , causing Sega's revenues to drop to $136 million. Seeking an alternate source of revenue from the slumping arcade market, Sega
Sega
designed and released its first home video game console, the SG-1000 for the third generation of home consoles. G">

EXPANSION AND MAINSTREAM SUCCESS (1989–2001)

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Sonic the Hedgehog
Sonic the Hedgehog
has been Sega's mascot since the character's introduction in 1991.

With the introduction of the Sega Genesis
Sega Genesis
in North America in 1989, Sega
Sega
of America launched an anti- Nintendo
Nintendo
campaign to carry the momentum to the new generation of games, with its slogan "Genesis does what Nintendon't." This was initially implemented by Sega
Sega
of America President Michael Katz. When Nintendo
Nintendo
launched its Super Nintendo Entertainment System in North America in August 1991, Sega
Sega
changed its slogan to "Welcome to the next level."

The same year, Sega
Sega
of America's leadership passed from Katz to Tom Kalinske , who further escalated the "console war " that was developing. As a preemptive strike against the release of the SNES, Sega
Sega
re-branded itself with a new game and mascot, Sonic the Hedgehog . This shift led to a wider success for the Genesis and would eventually propel Sega
Sega
to 65% of the market in North America for a brief time. Simultaneously, after much delay, Sega
Sega
released the Sega CD in Japan in 1991 and in North America in 1992 as a hardware add-on to the Genesis, greatly reducing space limitations on their games. Sonic the Hedgehog
Sonic the Hedgehog
2 was also released in 1992 for the Genesis, and became the most successful game Sega
Sega
ever produced, selling over six million copies in total. During this period, local North American development also increased with the establishments of Sega
Sega
Technical Institute in 1990, Sega
Sega
Midwest Studio in 1992, Sega
Sega
Multimedia Studio in 1993, and the acquisition of Interactive Designs in 1992.

In 1990, Sega
Sega
launched the Game Gear
Game Gear
to compete against Nintendo's Game Boy . However, due to issues with its short battery life, lack of original titles, and weak support from Sega, the Game Gear
Game Gear
was unable to surpass the Game Boy, selling approximately 11 million units. The Game Gear
Game Gear
was succeeded by the Sega Nomad in 1995, and discontinued in 1997.

In 1992, Sega
Sega
introduced the Model series of arcade hardware, which saw the release of Virtua Fighter
Virtua Fighter
and Virtua Racing , which laid the foundation for 3D racing and fighting games. In 1994, Sega
Sega
released the Sega 32X in an attempt to upgrade the Genesis to the standards of more advanced systems at the time. It sold well initially, but had problems with lack of software and hype about the upcoming Sega
Sega
Saturn and Sony
Sony
's PlayStation . Within a year, it was in the bargain bins of many stores.

On November 22, 1994, Sega
Sega
launched the Sega Saturn in Japan. It utilized two 32-bit processors. However, poor sales in the West led to the console being abandoned by 1998. The lack of strong titles based on established Genesis franchises, along with its high price in comparison to the Sony
Sony
PlayStation, were among the reasons for the console's failure. Notable titles in Japan include Sakura Wars
Sakura Wars
, Panzer Dragoon , and arcade ports such as The House of the Dead , Virtua Fighter 2 and Sega Rally Championship . Sega
Sega
made forays in the PC market with the 1995 establishment of SegaSoft , which was tasked with creating original Saturn and PC titles.

The mid-1990s also saw Sega
Sega
making efforts to expand beyond its image as a strictly kids-oriented, family entertainment company, by publishing a number of games with extreme violence and sexual themes, and introducing the "Deep Water" label to mark games with mature content.

In December 1994, Sega Channel , a subscription gaming service delivered by local cable companies affiliated with Time Warner Cable , was launched in the United States, through which subscribers received a special cartridge adapter that connected to the cable connection. At its peak, the Sega Channel had approximately 250,000 subscribers. Various technical issues began disrupting the service in late 1997, eventually leading to the Sega Channel being discontinued worldwide in 1998.

On November 27, 1998, Sega
Sega
launched the Dreamcast
Dreamcast
in Japan. The console was competitively priced, partly due to the use of off-the-shelf components, but it also featured technology that allowed for more technically impressive games than its direct competitors, the Nintendo
Nintendo
64 and PlayStation. An analog 56k modem was also included, allowing for online multiplayer. It featured titles such as the action-puzzle title ChuChu Rocket! , Phantasy Star Online , the first console-based massively multiplayer online role-playing game (MMORPG), Quake III Arena and Alien Front Online , the first console game with online voice chat. The Dreamcast's launch in Japan was a failure; launching with a small library of software and in the shadow of the upcoming PlayStation 2
PlayStation 2
, the system would gain little ground, despite several successful games in the region.

After closures of all their former American developers in 1995, and the closure of the PC SegaSoft division, Sega
Sega
invested in the American Visual Concepts and the French No Cliché , although the latter was closed in 2001. The Dreamcast's western launch in 1999 was accompanied by a large amount of both first-party and third-party software and an aggressive marketing campaign. In contrast to the Japanese launch, the Western launch earned the distinction of the "most successful hardware launch in history," selling a then-unprecedented 500,000 consoles in its first week in North America. Sega
Sega
was able to hold onto this momentum in the US almost until the launch of Sony's PlayStation 2. The Dreamcast
Dreamcast
is home to several innovative and critically acclaimed games, including one of the first cel-shaded titles, Jet Set Radio (Jet Grind Radio in North America); Seaman , a game involving communication with a fish-type creature via microphone; Samba de Amigo , a rhythm game involving the use of maracas, and Shenmue , a large-scope adventure game with freeform gameplay and a detailed in-game city. Sega
Sega
also produced the NAOMI series, which were the last arcade boards built uniquely rather than being based on existing consoles and PC architecture.

In late 1999, Sega
Sega
Enterprises chairman Isao Okawa spoke at an Okawa Foundation meeting, saying that Sega's focus in the future would shift from hardware to software, but adding that they were still fully behind the Dreamcast. On November 1, 2000, Sega
Sega
changed its company name from Sega
Sega
Enterprises to Sega
Sega
Corporation.

SHIFT TO THIRD-PARTY SOFTWARE DEVELOPMENT (2001–2005)

Sega's financial trouble in the 1998–2002 period

On January 23, 2001, a story ran in Nihon Keizai Shimbun claiming that Sega
Sega
would cease production of the Dreamcast
Dreamcast
and develop software for other platforms in the future. After initial denial, Sega
Sega
Japan then put out a press release confirming they were considering producing software for the PlayStation 2
PlayStation 2
and Game Boy Advance as part of their "New Management Policy". Subsequently, on January 31, 2001, Sega
Sega
of America officially announced they were becoming a third-party software publisher. The company has since developed into a third-party publisher that oversees games that launch on game consoles produced by other companies, many of their former rivals, the first of which was a port of ChuChu Rocket! to Nintendo's Game Boy Advance . On March 31, 2001, the Dreamcast
Dreamcast
was discontinued.

By March 31, 2002, Sega
Sega
had five consecutive fiscal years of net losses. To help with Sega's debt, CSK founder Isao Okawa, before his death in 2001, gave the company a $692 million private donation, and talked to Microsoft
Microsoft
about a sale or merger with their Xbox division, but those talks failed. Discussions also took place with Namco , Bandai
Bandai
, Electronic Arts and again with Microsoft
Microsoft
. In August 2003, Sammy , one of the biggest pachinko and pachislot manufacturing companies, bought the outstanding 22% of shares that CSK had, and Sammy chairman Hajime Satomi became CEO of Sega. In the same year, Hajime Satomi stated that Sega's activity will focus on their profitable arcade business as opposed to their loss-incurring home software development sector. After the decline of the global arcade industry around the 21st century, Sega
Sega
introduced several novel concepts tailored to the Japanese market. Derby Owners Club was the first large-scale satellite arcade machine with IC cards for data storage. Trading card game machines were introduced, with titles such as World Club Champion Football for general audiences and Mushiking: King of the Beetles for young children. Sega
Sega
also introduced internet functionality in arcades with Virtua Fighter 4 in 2001, and further enhanced it with ALL.Net , introduced in 2004.

During mid-2004, Sammy bought a controlling share in Sega
Sega
Corporation at a cost of $1.1 billion, creating the new company Sega
Sega
Sammy Holdings , an entertainment conglomerate. Since then, Sega
Sega
and Sammy became subsidiaries of the aforementioned holding company, with both companies operating independently, while the executive departments merged.

CONTINUED EXPANSION AND ACQUISITIONS (2005–2013)

In 2005, Sega
Sega
sold its major western studio Visual Concepts to Take-Two Interactive , and purchased UK-based developer Creative Assembly , known for its Total War series . In the same year, the Sega Racing Studio was also formed by former Codemasters
Codemasters
employees. In 2006, Sega
Sega
Europe purchased Sports Interactive , known for its Football Manager series. Sega
Sega
of America purchased Secret Level in 2006, which was renamed to Sega
Sega
Studio San Francisco
San Francisco
in 2008. In early 2008, Sega
Sega
announced that they would re-establish an Australian presence, as a subsidiary of Sega
Sega
of Europe, with a development studio branded as Sega
Sega
Studio Australia. In the same year, Sega
Sega
launched a subscription based flash website called "PlaySEGA" which played emulated versions of Sega Genesis
Sega Genesis
as well original web-based flash games. It was subsequently shut down due to low subscription numbers. In 2013, following THQ 's bankruptcy, Sega
Sega
bought Relic Entertainment , known for its Company of Heroes series. Sega
Sega
has also collaborated with many western studios such as Bizarre Creations
Bizarre Creations
, Backbone Entertainment , Monolith , Sumo Digital , Kuju Entertainment , Obsidian Entertainment and Gearbox Software . In 2008, Sega
Sega
announced the closure of Sega
Sega
Racing Studio, although the studio was later acquired by Codemasters. Closures of Sega
Sega
Studio San Francisco
San Francisco
and Sega
Sega
Studio Australia followed in 2010 and 2012, respectively.

The Sonic the Hedgehog
Sonic the Hedgehog
series continued to be internationally recognized, having sold 150 million in total, although the critical reception of games in the series has been mixed. In 2007, Sega
Sega
and Nintendo
Nintendo
teamed up using Sega's acquired Olympic Games
Olympic Games
license, to create the Mario and Sonic at the Olympic Games
Olympic Games
series, which has sold over 20 million in total. In the console and handheld business, Sega found success in Japan with the Yakuza and Hatsune Miku: Project DIVA series of games, amongst others primarily aimed at the Japanese market. In Japan, Sega
Sega
distributes titles from smaller Japanese game developers and localizations of western titles. In 2013, Index Corporation was purchased by Sega
Sega
Sammy after going bankrupt. After the buyout, Sega
Sega
officially split Index, making Atlus, the video game developer and publisher, a wholly owned subsidiary of Sega. Atlus is known for its Megami Tensei and Persona series of role-playing games.

For amusement arcades, Sega's most successful games continued to be based on network and card systems. Games of this type include Sangokushi Taisen and Border Break . Arcade machine sales incurred higher profits than their console, portable, and PC games on a year-to-year basis until 2014.

In 2004, the GameWorks chain of arcades became owned by Sega, until the chain was sold off in 2011. In 2009, Sega Republic , an indoor theme park in Dubai
Dubai
, opened to the public. In 2010, Sega
Sega
began providing the 3D imaging for Hatsune Miku 's holographic concerts . In 2013, in co-operation with BBC Earth , Sega
Sega
opened the first interactive nature simulation museum, Orbi Yokohama in Yokohama, Japan.

COMPANY RESHUFFLING AND DIGITAL MARKET FOCUS (2013–PRESENT)

Due to the decline of packaged game sales both domestically and outside Japan in the 2010s, Sega
Sega
began layoffs and reduction of their Western businesses, such as Sega
Sega
shutting down five offices based in Europe and Australia on July 1, 2012. This was done in order to focus on the digital game market, such as PC and mobile devices. The amount of SKU gradually shrunk from 84 in 2005 to 32 in 2014. Because of the shrinking arcade business in Japan, development personnel would also be relocated to the digital game area. Sega
Sega
gradually reduced its arcade centers from 450 facilities in 2005, to around 200 in 2015.

In the mobile market, Sega
Sega
released its first app on the iTunes Store with a version of Super Monkey Ball in 2008. Since then, the strategies for Asian and Western markets have become independent. The Western line-up consisted of emulations of games and pay-to-play apps, which were eventually overshadowed by more social and free-to-play games, eventually leading to 19 of the older mobile games being pulled due to quality concerns in May 2015. Beginning in 2012, Sega
Sega
also began acquiring studios for mobile development, with studios such as Hardlight, Three Rings Design , and Demiurge Studios becoming fully owned subsidiaries.

In the 2010s, Sega
Sega
established operational firms for each of their businesses, in order to streamline operations. In 2012, Sega established Sega
Sega
Networks for its mobile games; and although separate at first, it merged with Sega
Sega
Corporation in 2015. Sega
Sega
Games was structured as a "Consumer Online Company" promoting cross-play between multiple devices, while Sega
Sega
Networks focuses on developing games for mobile devices. In 2012, Sega
Sega
Entertainment was established for Sega's amusement facility business, and in 2015, Sega
Sega
Interactive was established for the arcade game business. These new divisions would replace the former Sega
Sega
Corporation, and the new Sega
Sega
Holdings would consolidate all entertainment companies from the Sega
Sega
Sammy group, which became effective April 1, 2015.

April 2015 also saw Haruki Satomi, grandson of Hajime Satomi, take office as President and CEO of Sega
Sega
Games Co, Ltd. In January 2015, Sega
Sega
of America announced their relocation from San Francisco
San Francisco
to Atlus USA 's Irvine, California
Irvine, California
headquarters, which was completed later that year. Due to this corporal adjustment, Sega
Sega
of America did not have their own booth at E3 2015 . In September 2016, Sega
Sega
announced that they had acquired all of Technosoft 's intellectual properties .

In April 2017, Sega Sammy Holdings announced a relocation of head office functions of the Sega
Sega
Sammy Group and its major domestic subsidiaries located in the Tokyo metropolitan area to Shinagawa-ku by January 2018. Their stated reasoning was to promote cooperation among companies and creation of more active interaction of personnel, while pursuing efficient group management by consolidating scattered head office functions of the group. The companies planning to relocate to the head office are Sega
Sega
Sammy Holdings, Sammy Corporation, Sega Holdings, Sega
Sega
Games, Atlus, Sammy Network, and Dartslive.

OTHER PRODUCTS AND SERVICES

Sega
Sega
is involved in the merchandising of their own intellectual properties, such as Sonic the Hedgehog
Sonic the Hedgehog
and The House of the Dead , as well as unaffiliated anime and manga franchises such as Bleach , Neon Genesis Evangelion , and Initial D .

In 2003, Sega
Sega
had plans of broadening its franchises to Hollywood co-operating with John Woo
John Woo
, but plans fell through. In 2015, Sega, together with advertising agency Hakuhodo
Hakuhodo
, established Stories LLC, in which they are tasked in creating various television shows and films based on forty video games by Sega. Currently, Sega
Sega
owns TMS Entertainment , who had business relationships with Sega
Sega
dating back to 1992. Marza Animation Planet spun off Sega's internal CGI production.

Sega
Sega
Toys was founded when Yonezawa Toys , Japan's largest post-war toy manufacturer, was merged into Sega
Sega
in 1994. It was briefly known as Sega-Yonezawa until the Yonezawa name was dropped entirely in April 1998. Since the early 2000s Sega
Sega
Toys has become a mostly separate entity from Sega
Sega
with its own management structure and goals, with some occasional collaboration between the two; Sega
Sega
and Sega
Sega
Toys produce the UFO Catcher prize games jointly, where Sega
Sega
manufactures the arcade equipment, while Sega
Sega
Toys produces the prizes. They have created toys for children's franchises such as Oshare Majo: Love and Berry , Mushiking: King of the Beetles , Lilpri , Bakugan , Jewelpet , Dinosaur King and Hero Bank . Products by Sega
Sega
Toys released in the West include the Homestar and the iDog . Sega
Sega
Toys also inherited the Sega Pico
Sega Pico
handheld system and produced software for the console.

COMPANY EXECUTIVES

SEGA OF JAPAN

* Hayao Nakayama : Co-founder, president (1984–1998) * Shoichiro Irimajiri : President (1998–2000) * Isao Okawa : President (2000–2001) * Hideki Sato: President (2001-2003) * Hisao Oguchi : President (2003–2008) * Okitane Usui: President and COO (2008–2012) * Toshihiro Nagoshi : Director and CCO (2012–present) * Naoya Tsurumi: President and COO (2012–present) * Hideki Okamura: President and COO (2014–2015); Chairman (2015–2017) * Haruki Satomi: President and CEO (2015–17); Chairman and CEO (2017–present)

SEGA OF AMERICA

* David Rosen : Co-founder * Bruce Lowry: President (1986–1988) * Michael Katz: President (1989–1991) * Tom Kalinske : President (1991–1996) * Bernie Stolar : President (1996–1999) * Peter Moore : President (1999–2003) * Simon Jeffery : President (2003–2009) * Mike Hayes : President (2009–2012) * John Cheng: President and COO (2012–present)

SEGA EUROPE

* Robert Deith: Co-founder/chairman (1991–2001) * Naoya Tsurumi: CEO (2005–2009) * Mike Hayes : President (2009–2012) * Jürgen Post: President (2012–present)

SEAL OF QUALITY

The SEGA SEAL OF QUALITY was an icon placed on the packaging of all video games that had Sega's official approval to be played on a Sega console system. Similarly to the Nintendo
Nintendo
Seal of Quality , the intention was to avoid the mistakes that led to the North American video game crash of 1983 by ensuring games were compatible with the intended console system and to censor content felt inappropriate. The seal appeared on a video game's box and marketing as a means of informing the consumer that Sega
Sega
had previewed the game before its release and had met a certain level of quality standard (including graphics, sound, challenge, and content appropriateness).

Sega
Sega
never required a third-party software developer to earn the official seal as a precondition for publication, although most developers chose to do so. Furthermore, a game could earn the seal even if it contained certain themes that its bigger competitor, Nintendo, would have prohibited: blood, scantily clad females, and graphic violence. Video games released on a Sega
Sega
home console system could still censored by the software developer for other taboo or controversial depiction, including profanity, nudity, prostitution, and homosexuality.

In 1993, Sega
Sega
of America permitted Acclaim to keep the graphic violence and gore in its port of Midway's popular arcade game Mortal Kombat . As this game and other games sparked a national controversy over violent content in video games, Sega
Sega
created the Videogame Rating Council to give a descriptive rating to every game sold on a Sega
Sega
home console system in the United States. This rating, along with the seal, would appear on the game's box and marketing. The Videogame Rating Council was phased out in 1994 with the adoption of the industry wide Entertainment Software Rating Board . Sega
Sega
gradually shifted the scope of their Seal of Quality to focus less on content and more on compatability. The seal was phased out after the discontinuation of the Dreamcast
Dreamcast
in 2001.

SEE ALSO

* List of Sega video game consoles * List of Sega video game franchises * Lists of Sega games * Sega Enterprises Ltd. v. Accolade, Inc. * Sega development studios * Sega Pinball * Sega, S.A. SONIC

REFERENCES

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Jim Pattison Group
. Retrieved May 7, 2015. * ^ A B Fahs, Travis (April 21, 2009). " IGN
IGN
Presents the History of SEGA". IGN
IGN
. j2 Global . Retrieved July 29, 2015. * ^ Plunkett, Luke (April 4, 2011). "Meet the four Americans who built Sega". Kotaku . Gawker Media
Gawker Media
. Retrieved August 1, 2015. * ^ " IBM
IBM
turns 100: other surprisingly ancient technology companies". The Guardian
The Guardian
. Scott Trust Limited . Retrieved August 1, 2015. * ^ Daniel Sànchez-Crespo Delmau (2004). Core Techniques and Algorithms in Game Programming. New Riders. p. 3. ISBN 9780131020092 .

* ^ " Sammy Corporation and SEGA Corporation Announce Business Combination: SEGA SAMMY HOLDINGS INC. - Business Wire". Business Wire . May 19, 2004. Retrieved April 12, 2016. * ^ A B C D E F "History of Sega
Sega
of America, Inc.". fundinguniverse.com. Retrieved May 7, 2015. * ^ A B "Zaxxon". SEGA Retro. * ^ "AtariAge - Companies - Sega". AtariAge. * ^ A B Marley, Scott (December 2016). "SG-1000". Retro Gamer . No. 163. Future Publishing . pp. 56–61. * ^ Pollack, Andrew (July 3, 1993). " Sega
Sega
Takes Aim at Disney\'s World". The New York Times
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. The New York Times
The New York Times
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UBM plc
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GameSpot
. CBS Interactive . p. 13. Archived from the original on April 12, 2010. * ^ McFerran, Damien (February 22, 2012). "The Rise and Fall of Sega
Sega
Enterprises". Eurogamer . Gamer Network. Retrieved May 7, 2015. * ^ "About – Sega
Sega
History". PlanetDreamcast.com. June 16, 2008. Archived from the original on June 16, 2008. Retrieved February 23, 2011. * ^ A B Whitehead, Dan (January 2, 2009). "Dreamcast: A Forensic Retrospective". Eurogamer . Gamer Network. Retrieved May 7, 2015. * ^ Buchanan, Levi (February 2, 2009). "What Hath Sonic Wrought? Vol. 10". IGN
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. Ziff Davis . Retrieved May 7, 2015. * ^ "Sega's Bold Leap to PC". Electronic Gaming Monthly
Electronic Gaming Monthly
. No. 78. Sendai Publishing. January 1996. p. 22. * ^ "Trailing Sony, Sega
Sega
Restructures". GamePro
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. No. 89. IDG . February 1996. p. 16. * ^ " Sega
Sega
to Tread 'Deep Water' with New Mature Gaming Label". Electronic Gaming Monthly
Electronic Gaming Monthly
. Ziff Davis (67): 50. February 1995. * ^ Buchanan, Levi (June 11, 2008). "The SEGA Channel". IGN
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. Ziff Davis . Retrieved February 23, 2011. * ^ " Sega
Sega
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