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GEORGE MICHAEL STEINBRENNER III (July 4, 1930 – July 13, 2010) was an American businessman who was the principal owner and managing partner of Major League Baseball
Major League Baseball
's New York Yankees
New York Yankees
. During Steinbrenner's 37-year ownership from 1973 to his death in July 2010, the longest in club history, the Yankees earned seven World Series titles and 11 pennants . His outspokenness and role in driving up player salaries made him one of the sport's most controversial figures. Steinbrenner was also involved in the Great Lakes
Great Lakes
and Gulf Coast shipping industry.

Known as a hands-on baseball executive, Steinbrenner earned the nickname "THE BOSS". He had a tendency to meddle in daily on-field decisions, and to hire and fire (and sometimes re-hire) managers. Former Yankees manager Dallas Green gave him the derisive nickname "Manager George". He died after suffering a heart attack in his Tampa home on the morning of July 13, 2010, the day of the 81st All-Star Game .

CONTENTS

* 1 Early life and education * 2 Pre-Yankees career

* 3 New York Yankees
New York Yankees
career

* 3.1 Facial hair policy * 3.2 Campaign contributions to Nixon and pardon * 3.3 Dave Winfield controversy * 3.4 Reinstatement and championship years

* 4 Retirement * 5 Death

* 6 Off the field

* 6.1 Charitable work

* 7 In the media

* 7.1 Seinfeld
Seinfeld
caricature

* 8 Awards and honors * 9 See also * 10 References * 11 External links

EARLY LIFE AND EDUCATION

Steinbrenner was born in Rocky River, Ohio , the only son of Rita (née Haley) and Henry George Steinbrenner
George Steinbrenner
II. His mother was an Irish immigrant who had changed her name from O'Haley to Haley. His father was of German descent, and had been a world-class track and field hurdler while at the Massachusetts Institute of Technology
Massachusetts Institute of Technology
, from which he graduated in engineering in 1927, first in his class and a distinguished scholar in Naval Architecture . The elder Steinbrenner later became a wealthy shipping magnate who ran the family firm operating freight ships hauling ore and grain on the Great Lakes. George III was named after his paternal grandfather, George Michael Steinbrenner II. Steinbrenner had two younger sisters, Susan and Judy. At age nine, the elder Steinbrenner staked George to a couple of hundred chickens, and he peddled hens and their eggs door to door. "I learned a lot about business from raising chickens," he told Sports Illustrated
Sports Illustrated
. "Half of my customers began buying because they were afraid of me."

Steinbrenner entered Culver Military Academy
Culver Military Academy
, in Northern Indiana
Northern Indiana
, in 1944, and graduated in 1948. He received his B.A. from Williams College in 1952. While at Williams, George was an average student who led an active extracurricular life. He was a member of Delta Kappa Epsilon fraternity. He was an accomplished hurdler on the varsity track and field team, and served as sports editor of The Williams Record , played piano in the band, and played halfback on the football team in his senior year. He joined the United States Air Force
United States Air Force
after graduation, was commissioned a second lieutenant and was stationed at Lockbourne Air Force Base
Lockbourne Air Force Base
in Columbus, Ohio
Columbus, Ohio
. Following honorable discharge in 1954, he did post-graduate study at The Ohio State University (1954–55), earning his master's degree in physical education .

He met his wife-to-be, Elizabeth Joan (pronounced Jo-Ann) Zieg, in Columbus, and married her on May 12, 1956. The couple had two sons, Hank and Hal , and two daughters, Jessica Steinbrenner and Jennifer Steinbrenner-Swindal.

PRE-YANKEES CAREER

While studying at Ohio State, he served as a graduate assistant to legendary Buckeye football coach Woody Hayes
Woody Hayes
. The Buckeyes were undefeated national champions that year, and won the Rose Bowl . Steinbrenner served as an assistant football coach at Northwestern University in 1955, and at Purdue University
Purdue University
from 1956 to 1957.

Steinbrenner joined Kinsman Marine Transit Company in 1957, the Great Lakes shipping company that his great-grandfather Henry had purchased in 1901 from The Minch Transit Company, which was owned by a family relation, and renamed. Steinbrenner worked hard to successfully revitalize the company, which was suffering hardship during difficult market conditions. In its return to profitability, Kinsman emphasized grain shipments over ore. A few years later, with the help of a loan from a New York bank, Steinbrenner purchased the company from his family. He later became part of a group that purchased the American Shipbuilding Company , and, in 1967, he became its chairman and chief executive officer. By 1972, the company's gross sales were more than $100 million annually.

In 1960, against his father's wishes, Steinbrenner entered the sports franchise business for the first time with basketball 's Cleveland Pipers , of the American Basketball
Basketball
League (ABL). Steinbrenner had hired John McClendon , who became the first African American
African American
coach in professional basketball and persuaded Jerry Lucas to join his team instead of the rival National Basketball
Basketball
Association . The Pipers switched to the new professional ABL in 1961; the new circuit was founded by Abe Saperstein , owner of the Harlem Globetrotters
Harlem Globetrotters
. The league and its teams experienced financial problems, and McClendon resigned in protest halfway through the season; however, the Pipers had won the first half of a split season. Steinbrenner replaced McClendon with former Boston Celtics
Boston Celtics
star Bill Sharman
Bill Sharman
, and the Pipers won the ABL championship in 1961-62. The ABL folded in December 1962, just months into its second season. Steinbrenner and his partners lost significant money on the venture, but Steinbrenner paid off all of his creditors and partners over the next few years.

With his burgeoning sports aspirations put on hold, Steinbrenner turned his attention to the theatre . His involvement with Broadway began with a short-lived 1967 play, The Ninety Day Mistress, in which he partnered with another rookie producer, James Nederlander . Whereas Nederlander threw himself into his family\'s business full-time, Steinbrenner invested in a mere half-dozen shows, including the 1974 Tony Award nominee for Best Musical, Seesaw , and the 1988 Peter Allen flop, Legs Diamond .

NEW YORK YANKEES CAREER

Steinbrenner's introductory press conference as owner of the Yankees. Team president E. Michael Burke is in background.

The Yankees had been struggling during their years under CBS ownership, which had acquired the team in 1965 . In 1972, CBS
CBS
Chairman William S. Paley
William S. Paley
told team president E. Michael Burke the media company intended to sell the club. As Burke later told writer Roger Kahn , Paley offered to sell the franchise to Burke if he could find financial backing. Steinbrenner, who had participated in a failed attempt to buy the Cleveland Indians from Vernon Stouffer one year earlier, was brought together with Burke by veteran baseball executive Gabe Paul .

On January 3, 1973, Steinbrenner and minority partner Burke led a group of investors, which included Lester Crown , John DeLorean
John DeLorean
and Nelson Bunker Hunt , in purchasing the Yankees from CBS. For years, the selling price was reported to be $10 million. However, Steinbrenner later revealed that the deal included two parking garages that CBS
CBS
had bought from the city, and soon after the deal closed, CBS bought back the garages for $1.2 million. The net cost to the group for the Yankees was therefore $8.8 million.

The announced intention was that Burke would continue to run the team as club president. But Burke later became angry when he found out that Paul had been brought in as a senior Yankee executive, reducing his authority, and quit the team presidency in April 1973. (Burke remained a minority owner of the club into the following decade, but as fellow minority owner John McMullen stated, "There is nothing in life quite so limited as being a limited partner of George Steinbrenner." ) Paul was officially named president of the club on April 19. It would be the first of many high-profile departures with employees who crossed paths with "The Boss". At the conclusion of the 1973 season , two more prominent names departed: manager Ralph Houk , who resigned and took a similar position with the Detroit Tigers
Detroit Tigers
; and general manager Lee MacPhail , who became president of the American League
American League
.

The 1973 off-season would continue to be controversial when Steinbrenner and Paul fought to hire former Oakland Athletics
Oakland Athletics
manager Dick Williams , who had resigned immediately after leading the team to its second straight World Series
World Series
title. However, because Williams was still under contract to Oakland, the subsequent legal wrangling prevented the Yankees from hiring him. On the first anniversary of the team's ownership change, the Yankees hired former Pittsburgh Pirates manager Bill Virdon to lead the team on the field. "There is nothing in life quite so limited as being a limited partner of George Steinbrenner." —Yankees minority owner John McMullen

Steinbrenner quickly became famous for his rapid turnover of management personnel. In his first 23 seasons, he changed managers 20 times; Billy Martin alone was fired and rehired five times. During his first 26 years with the club, he went through 13 publicity directors. "The first time George fires you, it's very traumatic," oft-fired Yankees flack Harvey Greene said. "The three or four times after that, it's like, Great! I've got the rest of the day off." He also employed 11 general managers over 30 years. He was equally famous for pursuing high-priced free agents and then feuding with them. In July 1978, Billy Martin famously said of Steinbrenner and his $3 million outfielder Reggie Jackson
Reggie Jackson
, "The two were meant for each other. One's a born liar, and the other's convicted." The comment resulted in Martin's first departure, though officially he resigned (tearfully), before Yankees President Al Rosen could carry out Steinbrenner's dictum to fire him.

During the 1981 World Series
World Series
, Steinbrenner provided a colorful backdrop to the Yankees' loss of the series. After a Game 3 loss in Los Angeles
Los Angeles
, Steinbrenner called a press conference in his hotel room, showing off his left hand in a cast and various other injuries that he claimed were earned in a fight with two Dodgers fans in the hotel elevator. Nobody came forward about the fight, leading to the belief that he had made up the story of the fight in order to light a fire under the Yankees. After the series, he issued a public apology to the City of New York for his team's performance, while at the same time assuring the fans that plans to put the team together for 1982 would begin immediately. He was criticized heartily by players and press alike for doing so, as most people felt losing in the World Series was not something requiring an apology.

FACIAL HAIR POLICY

Another notable Steinbrenner policy was his military-style grooming code: All players, coaches, and male executives were forbidden to display any facial hair other than mustaches (except for religious reasons), and scalp hair could not be grown below the collar. (Long sideburns and "mutton chops" were not specifically banned.) The policy led to some unusual and comical incidents.

During the 1973 home opener against the Cleveland Indians , as the Yankees, caps removed, were standing at attention for the National Anthem , Steinbrenner, in the owner's box next to the New York dugout , noticed that several players' hair was too long for his standards. As he did not yet know the players' names, he wrote down the uniform numbers of the offenders ( Thurman Munson , Bobby Murcer , and Sparky Lyle ), and had the list, along with the demand that their hair be trimmed immediately, delivered to Houk. The order was reluctantly relayed to the players.

In 1983, at Steinbrenner's behest, Yankee coach Yogi Berra
Yogi Berra
ordered Goose Gossage to remove a beard he was growing. Gossage responded by shaving away the beard but leaving a thick exaggerated mustache extending down the upper lip to the jaw line, a look Gossage still sports to this day.

The most infamous incident involving facial hair occurred in 1991. Although Steinbrenner was suspended, the Yankee management ordered Don Mattingly , who was then sporting a mullet -like hair style, to get a hair cut. When Mattingly refused he was benched. This led to a huge media frenzy with reporters and talk radio repeatedly mocking the team. The WPIX
WPIX
broadcasting crew of Phil Rizzuto
Phil Rizzuto
, Bobby Murcer , and Tom Seaver
Tom Seaver
lampooned the policy on a pregame show with Rizzuto playing the role of a barber sent to enforce the rule. Mattingly would eventually be reinstated. Coincidentally, The Simpsons
The Simpsons
episode "Homer at the Bat ", which was filmed earlier that year, included Mattingly as a guest star who is suspended from play by Mr. Burns
Mr. Burns
for his sideburns being too long, despite shaving the area of his head above where side burns grow. In 1995, Mattingly again ran afoul of the policy when he grew a goatee. Steinbrenner publicly criticized him for it and Mattingly eventually trimmed it to a mustache. David Wells occasionally wore a goatee and informed the media he would be willing to pay any fine to do so.

Another notable incident involving Steinbrenner's strict grooming policy involved the Yankees' acquisition of former Boston Red Sox center fielder Johnny Damon for the 2006 season. Damon was well known for his "Jesus-like" beard and shoulder-length hair during his time with the Red Sox. In being asked about conforming to New York's strict grooming code, Damon said, "Without a doubt, George Steinbrenner
George Steinbrenner
has a policy and I'm going to stick to it. Our policy with the Yankees is to go out there and win and we're going to try and bring another championship to them." Steinbrenner later noted, "He looks like a Yankee, he sounds like a Yankee and he is a Yankee." Damon claimed he was already planning on cutting his hair after the 2005 season.

CAMPAIGN CONTRIBUTIONS TO NIXON AND PARDON

The "convicted" part of Billy Martin's famous 1978 "liar and convicted" comment referred to Steinbrenner's connection to Richard Nixon ; in 1974, Steinbrenner pleaded guilty to making illegal contributions to Nixon's re-election campaign, and to a felony charge of obstruction of justice. He was personally fined $15,000 and his company was assessed an additional $20,000. On November 27 of that year, MLB Commissioner
MLB Commissioner
Bowie Kuhn suspended him for two years, but later commuted it to fifteen months. Ronald Reagan
Ronald Reagan
pardoned Steinbrenner in January 1989, one of the final acts of his presidency.

DAVE WINFIELD CONTROVERSY

After the 1980 season , Steinbrenner made headlines by signing Dave Winfield to a 10-year, $23 million contract, making Winfield baseball's highest-paid player. In 1985, Steinbrenner derided Winfield's poor performance in a key September series against the Toronto Blue Jays :

Where is Reggie Jackson? We need a Mr. October or a Mr. September. Winfield is Mr. May. My big guys are not coming through. The guys who are supposed to carry the team are not carrying the team. They aren't producing. If I don't get big performances out of Winfield, Griffey and Baylor , we can't win. — Steinbrenner to New York Times sportswriter Murray Chass .

This criticism eventually became somewhat of an anachronism, as many believed Steinbrenner made the statement following the 1981 World Series . Part of that comment later led Ken Griffey Jr. to list the Yankees as one team for which he would never play.

On July 30, 1990, Steinbrenner was banned permanently from day-to-day management (but not ownership) of the Yankees by MLB Commissioner
MLB Commissioner
Fay Vincent for paying a gambler named Howie Spira $40,000 to dig up "dirt" on Winfield. Winfield had sued the Yankees for failing to contribute $300,000 to his foundation, a guaranteed stipulation in his contract. (Vincent originally proposed a 2-year suspension, but Steinbrenner wanted it worded as an "agreement" rather than a "suspension" to protect his relationship with the U.S. Olympic Committee ; in exchange for that concession, Vincent made the "agreement" permanent.) After considerable negotiation with Vincent's office, Robert Nederlander , one of Steinbrenner's theatre partners and a limited partner in the Yankees organization, became the managing general partner. After Nederlander resigned in 1992, he was succeeded by Joe Molloy , George's son-in-law.

In 2001, Winfield cited the Steinbrenner animosity as a factor in his decision to enter the Hall of Fame as a representative of his first team, the San Diego Padres
San Diego Padres
, rather than the team that brought him national recognition, the Yankees.

REINSTATEMENT AND CHAMPIONSHIP YEARS

Steinbrenner was reinstated in 1993. Unlike past years, he was somewhat less inclined to interfere in the Yankees' baseball operations. He left day-to-day baseball matters in the hands of Gene Michael and other executives, and allowed promising farm-system players such as Bernie Williams
Bernie Williams
to develop instead of trading them for established players. Steinbrenner's having "got religion" (in the words of New York Daily News
New York Daily News
reporter Bill Madden) paid off. After contending only briefly two years earlier, the 1993 Yankees were in the American League
American League
East race with the eventual champion Toronto Blue Jays until September.

The 1994 Yankees were the American League
American League
East leaders when a players\' strike wiped out the rest of the season. Similarly, a players\' strike had in that instance aided their 1981 playoff effort.

In 1995 the team returned to the playoffs for the first time since 1981, and in 1996, they beat the Atlanta Braves in six games to win the World Series
World Series
. They went on to Series wins in 1998 , 1999 , and 2000 , and fell short of a fourth straight title in 2001 with a seventh-game loss to the Arizona Diamondbacks .

The Yankees then made the playoffs every season through 2007. In 2003 they beat the Boston Red Sox
Boston Red Sox
to win the AL Pennant, but lost the World Series to the Florida Marlins , denying Steinbrenner—who had won the Stanley Cup in June of that year as part-owner of the New Jersey Devils —the distinction of winning championships in two major sports leagues in the same year.

While leading the eventual World Champion Boston Red Sox
Boston Red Sox
three games to none (3-0) and 3 outs away from winning Game 4 , the Red Sox stunned the Yankees and the baseball world by coming back to win Game 4 and then the next three games and sweeping the St. Louis Cardinals in the World Series
World Series
. In 2008, the Yankees ended their post-season run with a third-place finish in the American League
American League
East . However, in 2009, the Yankees defeated the Philadelphia Phillies in the World Series to win a 27th championship, seven of which had been won under Steinbrenner's ownership.

RETIREMENT

From 2006 to his death, George Steinbrenner
George Steinbrenner
spent most of his time in Tampa, Florida
Tampa, Florida
. After the 2007 season and the decision not to bring back manager Joe Torre
Joe Torre
, Steinbrenner was in poor enough health that he officially retired and handed control of the Yankees to his sons Hank and Hal Steinbrenner . Hank in particular shows similar traits to his father.

After ceding day-to-day control of the team, Steinbrenner made few public appearances and gave no interviews. Associates and family members refused to comment on rampant speculation concerning his declining health, specifically rumors that he was suffering from Alzheimer\'s disease . A 2007 interviewer said: "He doesn’t look all right. In fact, he looks dreadful. His body is bloated; his jawline has slackened into a triple chin; his skin looks as if a dry-cleaner bag has been stretched over it. Steinbrenner’s face, pale and swollen, has a curiously undefined look. His features seem frozen in a permanent rictus of careworn disbelief." The Yankees went to great lengths to prevent anyone outside Steinbrenner's immediate family and closest business associates from speaking to him, or even getting a glimpse of him on the rare occasions when he made an appearance at Yankee Stadium. Temporary curtains were set up to block views of his entry and exit routes, and no one was allowed near the vehicles transporting him. The press elevator carrying media members downstairs to the interview areas were shut down before he arrived, and again toward the end of the game while he departed.

Steinbrenner made a rare appearance in the Bronx on the field for the 79th All-Star Game on July 15, 2008. Wearing dark glasses, he walked slowly into the stadium's media entrance with the aid of several companions, leaning upon one of them for support. He later was driven out on to the field along with his son Hal at the end of the lengthy pre-game ceremony in which the All-Stars were introduced at their fielding positions along with 49 of the 63 living Hall of Famers.

In subsequent occasional visits to spring training, regular-season games, and other outings, he used a wheelchair.

On April 13, 2010, Derek Jeter and Joe Girardi privately presented the first 2009 World Series
World Series
Championship ring to Steinbrenner in his stadium suite. He was "almost speechless", according to reports.

George Steinbrenner's estimated net worth was $1.15 billion in 2009 according to the Forbes 400 List in Forbes
Forbes
magazine issued in September 2009.

George Steinbrenner
George Steinbrenner
was the first owner of a baseball team to sell cable TV rights (to MSG Network ).

If one adds the $1.2 billion valuation of the 36% Yankees owned YES Network to the team revenue (the other 64% is owned by Goldman Sachs and the former New Jersey Nets
New Jersey Nets
owner which is also a minority owner of the ballclub), they far surpass even the Dallas Cowboys
Dallas Cowboys
in total estimated value.

DEATH

Wikinews has related news: GEORGE STEINBRENNER DIES AT 80 YEARS

Steinbrenner and Bob Sheppard
Bob Sheppard
memorialized on the facade of Yankee Stadium
Yankee Stadium

On July 13, 2010, the morning of the 2010 Major League Baseball All-Star Game , George Steinbrenner
George Steinbrenner
died of a heart attack at St. Joseph's Hospital in Tampa, Florida
Tampa, Florida
. His death came nine days after his 80th birthday, two days after the death of longtime Yankee Stadium public address announcer Bob Sheppard
Bob Sheppard
, and eight days before that of former Yankee manager Ralph Houk . On July 14, the Yankees announced that players and coaches would wear a Steinbrenner commemorative patch on the left breast of their home and road uniforms, and a Bob Sheppard commemorative patch on the left arm.

The Steinbrenner family added a monument to Monument Park on September 20, 2010 to honor Steinbrenner. He is buried at Trinity Memorial Gardens in Trinity, Florida
Trinity, Florida
.

OFF THE FIELD

In addition to being an intense boss to his on-field employees, Steinbrenner was also known for pressuring and changing off-field employees (including various publicity directors), sometimes chewing them out in public. Longtime Cardinals announcer Jack Buck once said that he had seen Steinbrenner's yacht and that, "It was a beautiful thing to observe, with all 36 oars working in unison." Former sportscaster Hank Greenwald , who called Yankee games on WABC radio for two years, once said he knew when Steinbrenner was in town by how tense the office staff was.

Steinbrenner usually kept his complaints about the team broadcasters he approved of (except for the YES Network crew, who have generally not been his direct employees) out of the newspapers. However, he was known to be upset with the sometimes blunt commentary of former broadcaster Jim Kaat
Jim Kaat
and former analyst Tony Kubek .

The 1986 World Series
World Series
was called "Steinbrenner's nightmare", because it was a showdown between two of the Yankees' biggest rivals, their cross-town rival the New York Mets
New York Mets
and their most hated rival , the Boston Red Sox
Boston Red Sox
. As a result, Steinbrenner wrote articles in the New York Post on the World Series. The Mets won that World Series, which relieved many Yankee fans.

Steinbrenner had a reputation as a domineering boss. Only three Yankee employees were continuously employed from the start of Steinbrenner's ownership in 1973 until the end of his tenure. One of those is long time Head Athletic Trainer Gene Monahan , who in 2010 missed his first spring training in 48 years after being diagnosed with cancer.

Harvey Greene, the Yankees' Director of Media Relations from 1986–1989, talked about the experience of working under Steinbrenner: "When the team was on the road, you’d come back to your hotel late at night, and if your phone light was on, you knew that either there had been a death in the family or George was looking for you. After a while, you started to hope that there had been a death in the family."

George Steinbrenner
George Steinbrenner
was involved with thoroughbred horse racing from the early 1970s. He owned Kinsman Stud Farm in Ocala, Florida
Ocala, Florida
and raced under the name Kinsman Stable .

CHARITABLE WORK

Steinbrenner gave to many charitable causes. In 1982, George, "while attending the funeral of a police officer killed in the line of duty, was deeply moved by the ceremony in which the American flag was folded military-style and presented to the officer's surviving spouse and young children". "He was concerned about their education and who would help with the cost, so he established the Silver Shield Foundation ," said Foundation's Co-Founder James E. Fuchs, a close friend of Mr. Steinbrenner's. He often donated to the families of fallen police officers in the Tampa Police Department and the New York City Police Department in addition to college scholarships for many poor children.

During the 1992 Summer Olympics
1992 Summer Olympics
in Barcelona, Spain
Barcelona, Spain
, Steinbrenner comforted United States Olympic Swimming medalist Ron Karnaugh through his father's death and maintained a relationship with him until his death. At his residence in Tampa, Steinbrenner supported numerous individuals and charities including the Boys and Girls Club as well as the Salvation Army
Salvation Army
. Mel Stottlemyre recalled that during his myeloma cancer treatment at Memorial Sloan-Kettering Hospital he had mentioned in passing to Steinbrenner how he regretted not being able to watch Yankee games from his room. Stottlemyre heard that Steinbrenner went all the way to Mayor Rudy Giuliani
Rudy Giuliani
to ensure he was able to watch the broadcasts from his room. Steinbrenner had also donated $1 million to St. Joseph's Children's Hospital where a wing was named in his honor.

IN THE MEDIA

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Despite Steinbrenner's controversial status he poked fun at himself in the media. His frequent firings and rehirings of manager Billy Martin were lampooned in a '70s Miller Lite
Miller Lite
beer commercial in which Steinbrenner tells Martin "You're fired!" to which Martin replies "Oh, no, not again!" After one of Martin's real-life rehirings, the commercial was resurrected, only with Steinbrenner's line redubbed to say "You're hired!" The two commercials would sometimes alternate depending on Martin's status with the team.

He hosted Saturday Night Live
Saturday Night Live
on October 20, 1990 at the same time his former outfielder and Yankee manager, Lou Piniella
Lou Piniella
, led the Cincinnati Reds to a World Championship. In the opening sketch, he dreamt of a Yankees team managed, coached, and entirely played by himself. In other sketches, he chews out the SNL "writing staff" (notably including Al Franken
Al Franken
) for featuring him in a mock Slim Fast commercial with other ruthless leaders such as Saddam Hussein
Saddam Hussein
and Idi Amin and plays a folksy convenience store manager whose business ethic is virtually the complete opposite of that of the real Steinbrenner.

In The Simpsons
The Simpsons
episode " Homer at the Bat ", Mr. Burns
Mr. Burns
fires Don Mattingly for refusing to shave sideburns only Burns could see. It is often assumed that this was a parody of an argument Steinbrenner and Mattingly had in real life with regards to Mattingly's hair length. However, the episode was actually recorded a year before the suspension occurred, and was nothing more than a coincidence. As Mattingly walks off the baseball field, he states, "I still like him better than Steinbrenner."

He appeared as himself in the Albert Brooks comedy The Scout . In 1991, he played himself in an episode on YouTube
YouTube
of Good Sports , with Farrah Fawcett
Farrah Fawcett
and Ryan O\'Neal .

In the 1994 computer game Superhero League of Hoboken , one of the schemes of the primary antagonist, Dr. Entropy
Entropy
, is to resurrect George Steinbrenner
George Steinbrenner
to bring chaos to the world and rule together. The superheroes foil his plan by resurrecting Billy Martin.

After a public chastising of Yankees shortstop Derek Jeter for "partying too much", the two appeared in a Visa commercial club-hopping. A 2004 Visa commercial depicted Steinbrenner in the trainer's room at Yankee Stadium, suffering from an arm injury, unable to sign any checks, including that of his then-current manager Joe Torre , who spends most of the commercial treating Steinbrenner as if he were an important player.

George Will
George Will
once described Steinbrenner as an "error machine" and a "baseball dumb-o-meter".

Steinbrenner also was a fan of professional wrestling . He wrote the foreword of the 2005 Dusty Rhodes autobiography and was a regular at old Tampa Armory cards in the 1970s and 1980s. In March 1989, he appeared in the front row of the WWF\'s Saturday Night\'s Main Event broadcast, even interacting with manager Bobby "The Brain" Heenan at one point (Heenan remarked about the guy he managed in the ring at the time to Steinbrenner "I've got a ring full of Winfield"). In December 1990, Steinbrenner made another appearance on WWF TV in the front row during a Superstars of Wrestling TV taping held in Tampa's SunDome . Once again he interacted with Heenan and the wrestler he was managing at the time Curt Hennig
Curt Hennig
. At WWF WrestleMania 7 , Steinbrenner, WWF owner Vince McMahon
Vince McMahon
, and NFL announcer Paul Maguire filmed a skit with the trio debating instant replay. He was also present in the front row of an edition of WCW Monday Nitro
WCW Monday Nitro
in 1996, and in the front row of another edition as well early 1998, when the event took place in Tampa.

At the funeral of his long-time friend Otto Graham in December 2003, Steinbrenner fainted, leading to extensive media speculation that he was in ill health.

New York Daily News
New York Daily News
cartoonist Bill Gallo often cited Steinbrenner's German heritage by drawing him in a Prussian military uniform, complete with spiked helmet, gold epaulettes and medals, calling him "General von Steingrabber".

In ESPN
ESPN
's miniseries The Bronx is Burning
The Bronx is Burning
, he is portrayed by Oliver Platt .

SEINFELD CARICATURE

George Steinbrenner
George Steinbrenner
appeared as a character in the situation comedy Seinfeld
Seinfeld
, when George Costanza
George Costanza
worked for the Yankees for several seasons. Mitch Mitchell and Lee Bear portrayed the character, and Larry David
Larry David
provided voice-over performances whenever the character spoke. Steinbrenner's full face was never shown , and the character was always viewed from the back in scenes set in his office at Yankee Stadium . The character appeared in the following episodes: "The Opposite ", " The Secretary ", "The Race ", " The Jimmy ", "The Wink ", " The Hot Tub ", "The Caddy ", " The Calzone ", "The Bottle Deposit ", " The Nap ", "The Millennium ", " The Muffin Tops ", and "The Finale ".

The fictional Steinbrenner talked nonstop, regardless of whether anyone was listening, and sometimes referred to himself as "Big Stein". The team owner was known for eccentric decisions, such as cotton jerseys, threatening to move the team to New Jersey "just to upset people", scalping his owner's box tickets, wearing Lou Gehrig
Lou Gehrig
's uniform pants (and panicking about "that nerve disease " being contagious), trading several players to Frank Costanza 's dismay, and canceling a meeting because he wanted George Costanza
George Costanza
to get him an eggplant calzone . In "The Wink", the Steinbrenner character mentions all of the people he fired, saying Billy Martin four times, and mentions then-current manager Buck Showalter , but then quickly swears Costanza to silence. Though intended as a joke, the comment proved prophetic: A few weeks after the episode aired, Steinbrenner replaced Showalter as manager with Joe Torre
Joe Torre
.

Steinbrenner's involvement with Seinfeld
Seinfeld
began when he refused a request to make a cameo appearance and permit a Yankees pennant to appear; the show nonetheless used the pennant. A year later, Steinbrenner was asked to permit a Yankees uniform to appear on the sixth-season "The Chaperone ". The owner was still angry about the unauthorized pennant, and knew so little about the show that after reading the script he believed George Costanza
George Costanza
had been named after him as an insult. He refused to permit the uniform's use unless the character was renamed. After watching the show and enjoying both it and the Costanza character, however, Steinbrenner approved the uniform, and later maintained that he was a fan of the show and that "Costanza is always welcome back." He filmed three scenes for the Seinfeld
Seinfeld
season 7 finale, " The Invitations ", but they were edited out when the time of the original episode ran longer than the allowed time. They are on the Seinfeld
Seinfeld
Season 7 DVD Disc 4.

Jerry Seinfeld
Seinfeld
said after Steinbrenner's death: “Who else could be a memorable character on a television show without actually appearing on the show? You felt George even though he wasn’t there. That’s how huge a force of personality he was."

AWARDS AND HONORS

Steinbrenner won seven World Series
World Series
titles as owner of the Yankees (1977, 1978, 1996, 1998-2000, 2009)

Steinbrenner was awarded The Flying Wedge Award , one of the National Collegiate Athletic Association ’s (NCAA) highest honors.

In 1992, Steinbrenner was presented with Tampa's most prestigious civic service award, the Tampa Metro Civitan Club's Outstanding Citizen of the Year Award.

In 2000, Steinbrenner was honored as Grand Marshal at the German-American Steuben Parade on Fifth Avenue
Fifth Avenue
in New York City. At this largest German-American
German-American
event in the country, he was greeted by tens of thousands who celebrated him as an outstanding American of German-American
German-American
heritage.

The Steinbrenner Band Hall at the University of Florida
University of Florida
was made possible by a gift from George and Joan Steinbrenner in 2002. The facility was completed in 2008 and serves as The Pride of the Sunshine 's rehearsal hall and houses offices, instrument storage, the band library and an instrument issue room.

A high school in Lutz, Florida
Lutz, Florida
, which opened for about 1600 students in August 2009, is named George Steinbrenner
George Steinbrenner
High School . Steinbrenner was a generous contributor to the Tampa Bay area.

Legends Field, the Yankees' Spring Training facility in Tampa, was renamed George M. Steinbrenner Field in March 2008 in his honor by his two sons, with the blessing of the Hillsborough County Commission and the Tampa City Council. The entrance to the new Bryson Field at Boshamer Stadium at the University of North Carolina at Chapel Hill has also been named for Steinbrenner and his family. A life-size bronze statue of Steinbrenner was placed in front of the stadium in January 2011.

SEE ALSO

* New York Yankees
New York Yankees
owners and executives

* Biography portal * Baseball portal

REFERENCES

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George Steinbrenner
Biography, Business Leader 1930-2010 * ^ Puma, Mike "The Boss" made Yankees a dictatorship ESPN
ESPN
Classic * ^ Sports Illustrated: "Mister Softie?" May 10, 2004 * ^ "\'\'George: The Poor Little Rich Boy Who Built the Yankee Empire\'\' by Peter Golenbock" (PDF). p. 12. Retrieved May 2, 2012. * ^ Tampa Bay Online: "Yankees owner George Steinbrenner
George Steinbrenner
dies at age 80 in Tampa" July 13, 2010 * ^ A B C Golenbock, Peter. "\'\'George: The Poor Little Rich Boy Who Built the Yankee Empire\'">(PDF). p. 6ff. Retrieved August 24, 2010. George and his family moved to Bay Village, Ohio, and lived there for some time, just several houses away from where the infamous Sam Sheppard lived. * ^ "MIT gets $1M from Steinbrenner Foundation", New England Sun Journal , Wednesday, October 15, 2008 * ^ "Steinbrenner Foundation pledges $1 million gift to MIT athletics", New York Yankees
New York Yankees
press release, October 14, 2008 * ^ Franz Lidz
Franz Lidz
, Sports Illustrated: "Before the Zoo There Was a Coop" Oct. 9, 2000 * ^ A B C D Schaap, Dick (1982). Steinbrenner!. New York: G.P. Putnam's Sons. * ^ "\'\'George: The Poor Little Rich Boy Who Built the Yankee Empire\'\' by Peter Golenbock" (PDF). Retrieved August 24, 2010. * ^ " George Steinbrenner
George Steinbrenner
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New York Yankees
1973 Yearbook. * ^ Madden, Bill (2010). Steinbrenner: The Last Lion of Baseball. HarperCollins. * ^ A B Toobin, Jeffrey (May 30, 2011). "Madoff’s Curveball". The New Yorker. Retrieved May 23, 2011. * ^ Franz Lidz
Franz Lidz
, Sports Illustrated: "The Hottest Seat In Sports: No one says it's easy being George Steinbrenner's public relations man" May 3, 1999 * ^ A B Curry, Jack (August 7, 1994). "BASEBALL; Flashback to \'81: Another Lead, Another Strike". The New York Times. p. A1. * ^ Gross, Jane (October 29, 1981). "Steinbrenner Issues an Apology to Fans". New York Times. p. B13. * ^ Anderson, Dave (October 26, 2003). "Yanks Are Now 0-4 on the Brink at the Stadium". New York Times. p. 8.4. * ^ Bashe, Philip (1994). Dog Days: The New York Yankees' Fall from Grace and Return to Glory, 1964–1976. New York: Random House, Inc. * ^ http://m.mlb.com/news/article/1285472/ * ^ A B http://sports.espn.go.com/mlb/news/story?id=2269963 * ^ http://espn.go.com/espn/print?id=2269963">(PDF). San Francisco Chronicle. August 24, 1974. Retrieved January 21, 2012. * ^ Chass, Murray (July 19, 2008). "Sorry, Harvey". Retrieved August 11, 2009. * ^ "GRUMPY GRIFFEY STILL DISHIN’ BRONX JEERS". New York Post. * ^ Anderson, Dave (March 7, 1988). "Sports Of The Times; Dave Winfield\'S Rebuttal". New York Times
New York Times
. Retrieved August 15, 2009. * ^ Gallagher M, LeConte (2003). The Yankee Encyclopedia. Google Books . p. 411. ISBN 9781582616834 . Retrieved August 1, 2010. * ^ Darcy, Kieran (June 6, 2008). "Darcy: The man who would be king - ESPN
ESPN
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ESPN
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Gary Bettman
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George Steinbrenner
are committed to this team and to New Jersey." * ^ "Steinbrenner relinquishes control of Yankees - Baseball". NBCSports.com. October 14, 2007. * ^ Baseball After The Boss, Franz Lidz
Franz Lidz
, 08.02.07 - Conde Nast Portfolio * ^ "Steinbrenner\'s health worsening". CBSSports.com. October 30, 2009. Retrieved August 24, 2010. * ^ Bloom, Barry M. (July 16, 2008). "\'Boss\' makes visit to Yankee Stadium". MLB.com. * ^ Borzi, Pat (March 24, 2009). "For the Boss, Times Have Changed". The New York Times. * ^ Feinsand, Mark (April 13, 2010). "Joe Girardi, Derek Jeter give New York Yankees
New York Yankees
owner George Steinbrenner
George Steinbrenner
his 2009 World Series ring". Daily News. * ^ " George Steinbrenner
George Steinbrenner
III". Forbes. September 30, 2009. Retrieved November 9, 2009. * ^ "THE YANKEES: STEINBRENNER\'S MONEY MACHINE". Businessweek.com. September 28, 1998. Retrieved August 24, 2010. * ^ Madden, Bill (July 13, 2010). "George Steinbrenner, owner of New York Yankees, has died in Tampa at age of 80". NYDailyNews.com. * ^ Goldstein, Richard (July 12, 2010). "Bob Sheppard, Voice of the Yankees, Dies at 99". The New York Times. * ^ Marchand, Andrew (July 13, 2010). "Yankees to Wear Two Memorial Patches". ESPNNewYork.com. Retrieved July 15, 2010. * ^ Jennings, Chad (August 24, 2010). "Steinbrenner monument being dedicated next month". The Lohud Yankees Blog. The Journal News. Retrieved August 24, 2010. * ^ Johnette Howard (July 4, 2010). "The man, the myth, and always The Boss". ESPN
ESPN
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New York Yankees
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George Steinbrenner
\'memorable\' \'Seinfeld\' character, Jerry Seinfeld
Seinfeld
says". OnTheRedCarpet.com. July 13, 2010. Retrieved August 24, 2010. * ^ Purvis, Andy (201). Remembered Greatness. Xulon Press . * ^ Outstanding Citizen of the Year Award Archived April 24, 2011, at the Wayback Machine
Wayback Machine
.. Tampa Metro Civitan Club. * ^ "About Steinbrenner Band Hall". Uff.ufl.edu. February 4, 2010. Retrieved August 24, 2010. * ^ "Steinbrenner High School getting ready to open". tampabay.com. August 25, 2009. Retrieved July 13, 2010. * ^ Stein, Letitia (December 12, 2007). "School honors Yankees owner". St. Petersburg Times. * ^ "Boshamer courtyard to be named For Steinbrenner Family". UNC General Alumni Association. April 25, 2006. Retrieved November 21, 2008. * ^ "Yankees honor Steinbrenner with statue". tbo.com. January 7, 2011. Retrieved January 7, 2011.

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