DISNEY INTERACTIVE, formerly known as DISNEY INTERACTIVE MEDIA GROUP
and WALT DISNEY INTERNET GROUP, is an American company that oversees
various websites and interactive media owned by The Walt Disney
Company and its subsidiaries.
* 1 History
* 1.1 Buena Vista Internet Group
* 1.2 Interactive Media Group
* 2 Units
Disney Online History
* 2.1.2 Online units
* 3 References
* 4 External links
In December 1994,
Disney announced that it was establishing a new
division dedicated to publishing computer and video game console
Disney Interactive. The initial staff consisted of
200 newly hired employees. The company was formally established in
mid-1995. On August 23, 1995,
Disney Interactive formed
BUENA VISTA INTERNET GROUP
Disney purchased a one-third share of
Starwave on April 3, 1997, for
$100 million. In January 1998,
Disney registered go.com . Exercising
Disney purchased the outstanding shares of
Paul Allen in April 1998. In June 1998,
Disney purchased 43%
Infoseek in exchange for
Starwave and $70 million.
Disney Online joint ventured in developing the Go Network
, an internet portal. With Disney's purchase of the remainder of
Infoseek in July 1999, the Go Network, Infoseek, the
Disney Online (
Disney.com and DisneyStore.com), ABC News Internet
Ventures and ESPN Internet Ventures and Buena Vista Internet Group are
merged into the
In August 1996, BVIG took a controlling in interest in toysmart.com
with three directors on the board. Toysmart would be granted marketing
support including free advertising on BVIG websites like family.com.
After an attempted round of financing, Toysmart.com shut down in May
In June 1999, the
Disney Internet Guide is abandoned. The Go.com
portal was shut down in 2001 at a cost of $878 million in charges.
Disney re-activated the
Starwave identity as Starwave
Mobile, which publishes casual games for mobile phones for non-Disney
brands with in
Disney conglomerate or from third party. In December
2004 and partnered with
Indiagames , the Walt
Disney Internet Group
Disney games, wallpapers and ringtones in the Indian market
which is also available on
The group purchased Living Mobile , a European mobile game developer
and publisher in November 2005.
INTERACTIVE MEDIA GROUP
On June 5, 2008,
Disney Interactive Studios and the Walt Disney
Internet Group, merged into a single business unit now known as the
Disney Interactive Media Group. In 2009, DIMG's
Disney Online unit
purchased from Kaboose multiple websites.
In July 2010,
Disney Interactive purchased
Playdom for $563.2 million
Tapulous for its Mobile division. On July 1,
announced it had acquired
Tapulous , the studio behind the Tap Tap
Revenge franchise for iOS . In October, two co-presidents were named
for DIMG, John Pleasants and James Pitaro, with orders to make the
In January 2011, DIMG closed its
Propaganda Games game studio and
laid off 200 employees later in the month. The dual presidents placed
the game studios of Blackrock, Junction Point, Avalanche, Wideload and
Gamestar under its new game development chief Alex Seropian while
Penguin creator Lane Merrifield was assigned to game initiatives for
kids and families within a new publishing unit to handle marketing and
production. On February 18, DIMG purchased
Togetherville , a pre-teen
social network. Also in February,
Rocket Pack, a game development company with a plugin free game
development system. In November, DIMG purchased Babble Media Inc.
In April 2012, the Group announced three web series targeted towards
mothers: "Moms of", "That's Fresh", and "Thinking Up." By October,
DIMG had 15 consecutive quarters of losses totaling some $977 million.
Lane Merrifield, the founder of
Club Penguin , resigned after
conflict with Pleasants. DIMG also in October announced "Toy Box", a
cross platform gaming initiative where
will interact from a console game to multiple mobile and online
In May 2012,
Disney Interactive Media Group changed its name to
Disney Interactive (DI).
In January 2013,
Disney Interactive Games' Avalanche Software
unveiled the Toy Box cross platform game as
Disney Infinity , based on
Toy Story 3: The Video Game 's "Toy Box" mode crossed with a toy line.
Also in January,
Disney Interactive announced the closure of Junction
Point Studios .
In October 2013,
Disney announced it Interactive division had a
profit for its September Quarter of $16 million based partly on sale
Disney Infinity and uniting both halves of the division under one
In March 2014,
Disney Interactive announced it was laying off 700
people, or one-fourth of its staff as DI combines its two-game units,
mobile and social due to sagging popularity of Facebook games , and
Disney Online sites. They said will focus less on
advertising and more on sponsorships for
Disney Online and licensed
game development. While some endeavors have shown profitability, such
as an app in Japan and the combined game and toy line Infinity , the
segment as a whole is unprofitable for Disney.
Disney Interactive was merged with
Disney Consumer Products on June
29, 2015, forming a new segment and division known as "
Products and Interactive Media" with
Disney Interactive as a direct
unit. In December 2015,
Maker Studios was placed under the control of
Disney Interactive with the appointment of Maker head executive vice
president Courtney Holt reporting to Jimmy Pitaro, president of Disney
With a lack of growth in toy-to-game market and increasing
developmental costs, in May 2016,
Disney Interactive discontinued
Disney Infinity and closed down the unit that developed Infinity,
Avalanche Software . Also, the company ended all self-publishing
Disney Interactive Studios to an end. A
discontinuation charge of $147 million for ending its console gaming
business affected earning.
Disney Interactive Studios (defunct)
* Rocket Pack
Disney Online Studios
Playdom , producer of casual games for social networks such as
Facebook and MySpace. (defunct)
Maker Studios , multi-network content for YouTube.
August 23, 1995
Disney Family Network
Disney Online is a division of
Disney Interactive that operates most
Disney online portfolio.
Disney Online History
On August 23, 1995,
Disney Interactive formed
Disney Online unit with
the naming of
Jake Winebaum as president of
Disney Online. On
November 19, 1996, the opening of DisneyStore.com was open under
Disney Online business unit. The family.com website is launched on
December 9, 1996.
Disney announced on April 18, 1997 that it will purchase
Family Planet Web site and merge it with Family.com. The
Blast (dailyblast.com) web site is official launched on April 23 under
a subscription plan and daily content targeted to younger viewers with
Microsoft Network marketing and distributing for an exclusive 10-month
In July 1998,
Disney Online announced dig.com,
Disney Internet Guide,
a child friendly web directory which launched in June 1998 and
closed one year later in June to focus on
Infoseek /Go Network .
In late 2007, DIMG purchased IParenting Media's websites. Disney
sold movies.com to Fandango in June 2008.
Disney Online purchased in
2008 Take 180 from Chris Williams, who stays on until April 2012 as
vice president and general manager of
Disney Online Originals, which
has Take 180 as creative hub. In 2009, DIMG's
Disney Online unit
purchased from Kaboose multiple websites including: Kaboose.com,
Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com, and place
them into its
Disney Family Network.
In November 2011, DIMG purchased Babble Media Inc. to add it to the
Mom and Family Portfolio. In March 2014,
Disney Interactive announced
it was laying off 700 people, or one-fourth of its staff as DI closed
Disney Online sites including BabyZone.com and Spoonful.com.
They said will focus less on advertising and more on sponsorships for
Disney Online to fit the experience
Disney wishes to offer.
Disney Family Network websites - also called Mom and Family
Babble.com , mother bloggers site
* DigiSynd, social media marketing
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