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DISNEY INTERACTIVE, formerly known as DISNEY INTERACTIVE MEDIA GROUP and WALT DISNEY INTERNET GROUP, is an American company that oversees various websites and interactive media owned by The Walt Disney Company and its subsidiaries.

CONTENTS

* 1 History

* 1.1 Buena Vista Internet Group * 1.2 Interactive Media Group * 1.3 Disney
Disney
Interactive

* 2 Units

* 2.1 Disney
Disney
Online

* 2.1.1 Disney
Disney
Online History * 2.1.2 Online units

* 3 References * 4 External links

HISTORY

In December 1994, Disney
Disney
announced that it was establishing a new division dedicated to publishing computer and video game console software, called Disney
Disney
Interactive. The initial staff consisted of 200 newly hired employees. The company was formally established in mid-1995. On August 23, 1995, Disney
Disney
Interactive formed Disney
Disney
Online unit.

BUENA VISTA INTERNET GROUP

Disney
Disney
purchased a one-third share of Starwave on April 3, 1997, for $100 million. In January 1998, Disney
Disney
registered go.com . Exercising its options, Disney
Disney
purchased the outstanding shares of Starwave from Paul Allen in April 1998. In June 1998, Disney
Disney
purchased 43% ownership of Infoseek in exchange for Starwave and $70 million. Infoseek and Disney
Disney
Online joint ventured in developing the Go Network , an internet portal. With Disney's purchase of the remainder of Infoseek in July 1999, the Go Network, Infoseek, the Disney
Disney
Catalog, Disney
Disney
Online ( Disney.com and DisneyStore.com), ABC News Internet Ventures and ESPN Internet Ventures and Buena Vista Internet Group are merged into the Go.com company.

In August 1996, BVIG took a controlling in interest in toysmart.com with three directors on the board. Toysmart would be granted marketing support including free advertising on BVIG websites like family.com. After an attempted round of financing, Toysmart.com shut down in May 2000.

In June 1999, the Disney
Disney
Internet Guide is abandoned. The Go.com portal was shut down in 2001 at a cost of $878 million in charges.

In 2004, Disney
Disney
re-activated the Starwave identity as Starwave Mobile, which publishes casual games for mobile phones for non-Disney brands with in Disney
Disney
conglomerate or from third party. In December 2004 and partnered with Indiagames , the Walt Disney
Disney
Internet Group released Disney
Disney
games, wallpapers and ringtones in the Indian market which is also available on AirTel .

The group purchased Living Mobile , a European mobile game developer and publisher in November 2005.

INTERACTIVE MEDIA GROUP

On June 5, 2008, Disney Interactive Studios and the Walt Disney Internet Group, merged into a single business unit now known as the Disney
Disney
Interactive Media Group. In 2009, DIMG's Disney
Disney
Online unit purchased from Kaboose multiple websites.

In July 2010, Disney
Disney
Interactive purchased Playdom for $563.2 million and Tapulous for its Mobile division. On July 1, Disney
Disney
Interactive announced it had acquired Tapulous , the studio behind the Tap Tap Revenge franchise for iOS . In October, two co-presidents were named for DIMG, John Pleasants and James Pitaro, with orders to make the company profitable.

In January 2011, DIMG closed its Propaganda Games game studio and laid off 200 employees later in the month. The dual presidents placed the game studios of Blackrock, Junction Point, Avalanche, Wideload and Gamestar under its new game development chief Alex Seropian while Penguin creator Lane Merrifield was assigned to game initiatives for kids and families within a new publishing unit to handle marketing and production. On February 18, DIMG purchased Togetherville , a pre-teen social network. Also in February, Disney
Disney
purchased Finland
Finland
based, Rocket Pack, a game development company with a plugin free game development system. In November, DIMG purchased Babble Media Inc.

In April 2012, the Group announced three web series targeted towards mothers: "Moms of", "That's Fresh", and "Thinking Up." By October, DIMG had 15 consecutive quarters of losses totaling some $977 million. Lane Merrifield, the founder of Club Penguin , resigned after conflict with Pleasants. DIMG also in October announced "Toy Box", a cross platform gaming initiative where Pixar
Pixar
and Disney
Disney
characters will interact from a console game to multiple mobile and online applications.

DISNEY INTERACTIVE

In May 2012, Disney
Disney
Interactive Media Group changed its name to Disney
Disney
Interactive (DI).

In January 2013, Disney
Disney
Interactive Games' Avalanche Software unveiled the Toy Box cross platform game as Disney
Disney
Infinity , based on Toy Story 3: The Video Game 's "Toy Box" mode crossed with a toy line. Also in January, Disney
Disney
Interactive announced the closure of Junction Point Studios .

In October 2013, Disney
Disney
announced it Interactive division had a profit for its September Quarter of $16 million based partly on sale of Disney
Disney
Infinity and uniting both halves of the division under one president.

In March 2014, Disney
Disney
Interactive announced it was laying off 700 people, or one-fourth of its staff as DI combines its two-game units, mobile and social due to sagging popularity of Facebook games , and closing some Disney
Disney
Online sites. They said will focus less on advertising and more on sponsorships for Disney
Disney
Online and licensed game development. While some endeavors have shown profitability, such as an app in Japan and the combined game and toy line Infinity , the segment as a whole is unprofitable for Disney.

Disney
Disney
Interactive was merged with Disney
Disney
Consumer Products on June 29, 2015, forming a new segment and division known as " Disney
Disney
Consumer Products and Interactive Media" with Disney
Disney
Interactive as a direct unit. In December 2015, Maker Studios was placed under the control of Disney
Disney
Interactive with the appointment of Maker head executive vice president Courtney Holt reporting to Jimmy Pitaro, president of Disney Interactive.

With a lack of growth in toy-to-game market and increasing developmental costs, in May 2016, Disney
Disney
Interactive discontinued Disney
Disney
Infinity and closed down the unit that developed Infinity, Avalanche Software . Also, the company ended all self-publishing efforts, bringing Disney Interactive Studios to an end. A discontinuation charge of $147 million for ending its console gaming business affected earning.

UNITS

* Disney Interactive Studios (defunct) * Rocket Pack * Gamestar

* Disney
Disney
Online Studios

* Club Penguin

* Disney
Disney
Online * Disney Mobile * Playdom , producer of casual games for social networks such as Facebook and MySpace. (defunct) * Maker Studios , multi-network content for YouTube.

DISNEY ONLINE

Disney
Disney
Online TYPE Subsidiary

INDUSTRY Internet

FOUNDED August 23, 1995

HEADQUARTERS United States
United States

PRODUCTS websites

PARENT Disney
Disney
Interactive

DIVISIONS

* Disney
Disney
Family Network * DigiSynd

WEBSITE www.disneyinteractive.com

Disney
Disney
Online is a division of Disney
Disney
Interactive that operates most of Disney
Disney
online portfolio.

Disney
Disney
Online History

On August 23, 1995, Disney
Disney
Interactive formed Disney
Disney
Online unit with the naming of Jake Winebaum as president of Disney
Disney
Online. On November 19, 1996, the opening of DisneyStore.com was open under Disney
Disney
Online business unit. The family.com website is launched on December 9, 1996.

Disney
Disney
announced on April 18, 1997 that it will purchase Starwave 's Family Planet Web site and merge it with Family.com. The Disney
Disney
Daily Blast (dailyblast.com) web site is official launched on April 23 under a subscription plan and daily content targeted to younger viewers with Microsoft Network marketing and distributing for an exclusive 10-month period.

In July 1998, Disney
Disney
Online announced dig.com, Disney
Disney
Internet Guide, a child friendly web directory which launched in June 1998 and closed one year later in June to focus on Infoseek /Go Network .

In late 2007, DIMG purchased IParenting Media's websites. Disney sold movies.com to Fandango in June 2008. Disney
Disney
Online purchased in 2008 Take 180 from Chris Williams, who stays on until April 2012 as vice president and general manager of Disney
Disney
Online Originals, which has Take 180 as creative hub. In 2009, DIMG's Disney
Disney
Online unit purchased from Kaboose multiple websites including: Kaboose.com, Babyzone.com, AmazingMoms.com, Funschool.com and Zeeks.com, and place them into its Disney
Disney
Family Network. Disney.com purchased Kerpoof in February 2009.

In November 2011, DIMG purchased Babble Media Inc. to add it to the Mom and Family Portfolio. In March 2014, Disney
Disney
Interactive announced it was laying off 700 people, or one-fourth of its staff as DI closed smaller Disney
Disney
Online sites including BabyZone.com and Spoonful.com. They said will focus less on advertising and more on sponsorships for Disney
Disney
Online to fit the experience Disney
Disney
wishes to offer.

Online Units

* disney.com

* Disney
Disney
Family Network websites - also called Mom and Family Portfolio

* Family.Disney.com * Babble.com , mother bloggers site

* DigiSynd, social media marketing

REFERENCES

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Disney
Interactive". Private Company Information. business Week. Retrieved October 17, 2012. * ^ A B C " Disney
Disney
Online Company Profile". Yahoo/Hoover. Retrieved October 17, 2012. * ^ A B C Goldman Getzler, Wendy (February 1, 2012). " Disney
Disney
Mobile raises the bar". kidscreen.com. Retrieved October 23, 2012. * ^ A B C Barnes, Brooks (March 6, 2014). "Disney’s Game and Internet Division Cuts One-Quarter of Its Work Force". The New York Times . Retrieved March 6, 2014. * ^ Shields, Mike (2015-12-15). " Maker Studios Head to Step Down". WSJ. Retrieved 2016-06-23. * ^ A B " Disney
Disney
Rides Solo". GamePro
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Disney
Enters Video Game Market!". Electronic Gaming Monthly
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. Ziff Davis (74): 56. September 1995. * ^ A B "WINEBAUM NAMED PRESIDENT OF NEW DISNEY ONLINE UNIT". PR Newswire. Disney. Retrieved December 20, 2012. * ^ "Volume 146, Number 50752.". New York Times. April 4, 1997. p. C4. * ^ Polsson, Ken. "1998". Chronology of the Walt Disney
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Company. kpolsson.com. Retrieved December 7, 2012. source: CNet News.com. * ^ Pelline, Jeff; Dawn Kawamoto (April 30, 1998). " Disney
Disney
to buy Starwave". CNET News. Retrieved December 7, 2012. * ^ Tedesco, Richard (June 22, 1998). " Disney
Disney
stakes big \'Net claim with Infoseek". Broadcasting & Cable. Retrieved November 30, 2012. * ^ Tedesco, Richard (December 14, 1998). "Disney, Infoseek give green light". Broadcasting & Cable. Retrieved November 30, 2012. * ^ " Disney
Disney
absorbs Infoseek". Money. CNNfn. July 12, 1999. Retrieved December 7, 2012. * ^ Gelsi, Steve. (August 25, 1999 ). Disney
Disney
plays with Toysmart.com. Marketwatch.com. * ^ DeMott, Rick. (May 26, 2000). Disney\'s Toysmart Newest Site To Go Offline. Animation World Network. * ^ (April 2000). Premiere. Volume 13, Number 8. Accessed April 18, 2016. * ^ A B C Barnes, Brooks (October 21, 2012). "Disney, Struggling to Find Its Digital Footing, Overhauls Disney.com". The New York Times. Retrieved October 23, 2012. * ^ "New Disney
Disney
Group To Offer Third-Party Mobile Content". The Online Reporter. October 30, 2004. Retrieved December 13, 2012. * ^ Bhattacharjee, Manisha (April 25, 2005). "Disney\'s Eisner, Iger in India; to meet PM & President". Indiantelevision.com. Retrieved April 23, 2014. * ^ "Walt Disney
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Disney
Online Buys Kaboose Assets For $18.4 Million, Barclays Private Equity Limited Acquires Its UK Operations". TechCrunch.com. April 1, 2009. Retrieved October 10, 2012. * ^ A B Chmielewski, Dawn C. (July 28, 2010). " Disney
Disney
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Disney
acquires Tapulous" from Techcrunch.com * ^ A B Chmielewski, Dawn C. (January 26, 2011). "Disney Interactive lays off 200 as video game unit shifts focus". Los Angeles Times. Retrieved October 17, 2012. * ^ Chmielewski, Dawn C. (February 25, 2011). " Disney
Disney
buys social networking site Togetherville". Los Angeles Times. Retrieved October 17, 2012. * ^ A B Butcher, Mike (March 3, 2011). " Disney
Disney
acquires gaming engine startup to build HTML5 games outside of App stores". TechCrunch.com. Retrieved October 17, 2012. * ^ A B C D Chmielewski, Dawn C. (November 15, 2011). " Disney
Disney
buys parenting website Babble". Los Angeles Times. Retrieved October 17, 2012. * ^ Chmielewski, Dawn C. (April 27, 2012). " Disney
Disney
Interactive targets moms with original series". Los Angeles Times. Retrieved October 17, 2012. * ^ Lang, Derrik J. (January 15, 2013). " Disney
Disney
unveils own \'Skylanders\'-like franchise". Business Week. AP. Archived from the original on February 25, 2013. Retrieved January 30, 2013. * ^ Lang, Derrik J. (January 29, 2013). " Disney
Disney
closing ‘Epic Mickey’ video game developer". Washington Times. AP. Retrieved January 30, 2013. * ^ Richwine, Lisa. (November 11, 2013) REFILE-UPDATE 2-Disney games co-president named consultant as unit consolidates. Reuters
Reuters
. Accessed on November 15, 2013. * ^ Futter, Mike (June 29, 2015). " Disney
Disney
Merges Interactive And Consumer Products Divisions For Toys To Life Superpower". Game Informer . Retrieved June 30, 2015. * ^ Lieberman, David (December 15, 2015). " Disney
Disney
Taps Courtney Holt To Replace Ynon Kreiz As Head Of Maker Studios". Deadline. Penske Business Media. Retrieved December 21, 2015. * ^ Macy, Seth G. (May 10, 2016). " Disney
Disney
Cancels Infinity, No Longer Self-Publishing Games". IGN. Retrieved May 10, 2016. This means that we will be shutting down Avalanche, our internal studio that developed the game. * ^ "About Us". Disney
Disney
Interactive Media Group Press Room. Disney. Retrieved October 17, 2012. * ^ "July-December 1996". Chronology of the Walt Disney
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Company. Retrieved November 26, 2012. Source: CNet News.com, http://archive.is/20130102120941/http://www.news.cnet.com/ * ^ A B "July-December 1996". Chronology of the Walt Disney Company. Retrieved November 26, 2012. Source: CNet News.com, http://archive.is/20130102120941/http://www.news.cnet.com/ * ^ Jensen, Jeff (March 31, 1997). "Disney\'s Daily Blast Debuts on MSN: Ad-Supported Kids Net Service Likely to seek More Carriers Soon". Ad Age. Retrieved January 5, 2017. * ^ Bensko, Jennifer (July 6, 1998). "A Web of Their Own". Newsweek. Retrieved November 30, 2012. * ^ "1998". Chronology of the Walt Disney
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Disney
quietly shutters family Net guide". CNET News. Retrieved December 9, 2012. * ^ Chmielewski, Dawn C. (June 24, 2008). "Fandango acquires Movies.com". Los Angeles Times. Retrieved December 21, 2012. * ^ Wallenstein, Andrew (April 4, 2012). " Disney
Disney
exec ankles for Maker Studios". Variety. Retrieved February 6, 2015. * ^ Avery, Greg (February 20, 2009). " Disney
Disney
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